What Are Chitika eMiniMalls
EMiniMalls are a new advertising system that is published and run by Chitika, Inc. The "mini malls" are CPC (cost per click) ads that always advertise one ecific product, which is contextually targeted to your content. Their biggest difference to normal ba er ads is their interactivity: Every ad unit co ists of several ta which the user can scroll over to view different information about the advertised product like a description, reviews, a search function or best deals. You can see an example ad unit at the Chitika homepage.
Similarities To AdSe e
The first thing that's similar to the Google AdSe e program is of course that you are also paid on a per click basis (CPC). That mea that you earn money every time a visitor clicks on your eMiniMalls, he doe 't actually have to buy the product. Like AdSe e ads the eMiniMalls are very customizable to make them fit to the look of your we ite: You can ecify the background color, the border color, the link color and the text color of your ads and I recommend you to take all those ste to increase your CTR (click through rate) of your advertisements co iderably. Chitika ads are (again like AdSe e) available in all the different standard ba er sizes like for example leaderboard, skyscraper, rectangle and so on but you can also choose some quite ecial formats like blog ba er ( which is a 468x180px ad). Altogether there are ten different formats to choose from.
Differences To AdSe e
Main difference to AdSe e is of course the look of the ads: Not only do all eMiniMals include an image of the advertised product, but the different ta in the ads do also add a great deal of interactivity, which is a totally new thing in the advertising world and hel to draw the users eye to them. Unlike AdSe e you can also choose not to run in contextual mode (where the advertised products are selected automatically, based on the page the ad unit is placed on) but to ecify the products yourself. You can then either
Alternative to AdSe e - Or Su lement?
One big a eal to use or at least try out Chitika is that you can in fact use the eMiniMalls together with AdSe e ads on the same page, at least as long as you run them in non-contextual mode (which is the default option). Many publishers have used this chance and have integrated both advertising services seamle ly into their pages and therefore often increased their earnings up to 150% of what AdSe e alone would have made them.
Advantages And Disadvantages
Biggest advantage of the eMiniMalls for us publishers is that they pay much more per click than most AdSe e ads do at the moment, often more than double or triple the amount for the same keywords. How much exactly depends on the value of the product that is advertised. A click on an expe ive plasma TV advertisement would pay more than one on a cheap video game for example. Another incentive of them is the po ibility to use them together with AdSe e and the fact that you can get targeted Chitika ads for virtually every product, niche and category out there.
Since they look much more like actual advertisements than AdSe e (which you can hide very well in your content) the CTR of eMiniMalls however is nearly in all cases much lower than with AdSe e ads. This often balances the fact that eMiniMalls have a higher CPC rate and brings the earnings down to a level closely comparable to AdSe e.
You can sign up for the eMiniMalls program here.
Thomas Hfter is the webmaster and publisher of several large music we ites, namely the metal music portal Metally.net, the music news we ite MusicTopic and the Guitarrorist, a large guitar store.
BY:VooFox.net
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