They are the hottest wearable right now, de ite the fashion gurus adding the adjective 'once trendy' while referring to them. Yes we're talking about ru er wristbands. You can't escape them anymore. Be it evacuees at Gaza or A football stars, all are wearing these bands. Pa ing fad? Don't know, but they are still selling like hot cakes.
If you have just ste ed out of a time machine and can't distinguish a ru er wristband from a te is wristband, read this: Ru er wristbands were popularised by famous cycling champion Lance Armstrong who fought and survived multiple cancers. Armstrong wore a signature yellow ru er wristband during his record sixth straight victory at the Tour de France in July.
Armstrong was diagnosed with testicular cancer that had read to his lungs and brain when he was 25. He won the 1999 Tour de France and has won it six years in a row. The 'Livestrong' ru er wristbands from the Lance Armstrong Foundation are a mea to show su ort for those battling cancer. The sales of these wristbands shot up when Oprah Winfrey encouraged her viewers to order a bracelet when she had Armstrong as a guest on her show.
The Live Strong ru er wristbands sell for $1 a piece. And they are still selling at the rate of 200,000 per day. The funds raised through selling them will su ort the Lance Armstrong Foundation's efforts to help young people with cancer and their family members to live strong.
Today there are ru er wristbands of all colors available -- blue, pink, yellow, striped... The blue ru er wristband was launched by C Radio One, and has the words 'Beat Bullying' stamped on it. This wristband is highly popular among footballers. One of the most popular ru er wristbands around is the 'Su ort our troo ' wristband worn by family members of American servicemen. They come in many colors. The pink ones are about breast cancer awarene .
These wristbands are made of either silicon or ru er. There are also paper and leather wristbands, and ornamental bracelets.
Wearing a wristband is a good way of a ouncing your su ort for any worthy cause. What's more, you can have your own custom me age stamped on it. The beauty of ru er wristbands is that they can be worn in any situation.
So what does the continuing popularity of the ru er wristbands imply? That they are more than just an acce ory. They are about attitude, a reminder about one of the numerous worthy causes that drive the human civilization forward. They are about the human need to show solidarity to those fighting agai t mighty odds.
Yes, ru er wristbands are a civilizational need in these turbulent times. Let the fashion gurus call them a pa ing fad, or whatever they like. But these ru er wristbands are here to stay.
If you have a worthy cause to su ort, show it by wearing a ru er wristband.
Sha an Barrett is an avid reader and market researcher. She dedicates much of her free time helping the underprivileged and finds the charitable a ect of the 'bracelet craze' amazing, e ecially with Lance Armstrongs 'Live Strong' foundation. She looks at what drives the continuing craze for ru er wristbands around the world, de ite them being labelled a pa ing fad. Know more about ru er wristbands at http://www.a1-awarene -bracelets.com/ru er-wristbands.html
BY:VooFox.net
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