"Dawn Josephson, author of 14 books, has written a fantastic author resource with her latest book Putting it on Paper The ground rules for creating promotional pieces that sell books. This book discu es the development and use of contents within a media kit, and other marketing materials. From cover letters, pre releases, book reviews, bios, sell and catalog sheets to articles Dawn covers it all.
Each chapter concludes with two brief, but very helpful sectio . Frequently Asked Questio is an e ential ingredient to this well-rounded book because it touches on creativity and exceptio to the rule. Her section Key Points acts as a summery to the main ideas within the chapter.
There are many excellent samples of actual promotional pieces, which give authors a variety of choices and ideas to use in creating the content for their own marketing materials. The samples are also precluded with notes on the co truction of the piece so that the reader can fully understand the purpose of each opening, paragraph or by-line. Dawn shows many ways to tweak text for each piece and then closes with how to present promotional materials to various markets.
I really enjoyed the thought provoking quotes she used throughout the book and felt Putting it on Paper was quite i irational. As an author who has ent a year of inte ive marketing research and hands on a lication, I can say that several of Daw ti are unique and I ca ot wait to try them. The information on multiple pre releases, mock book reviews and catalog sheets were particularly helpful for my own a licatio .
I highly recommend this useful book to any author who is facing book promotion. Putting it on Paper will certainly help authors get noticed."
I #: 0974496618
Publisher: Ground Rules Pre
Author: Dawn Josephson
~ Lillian Brummet - Book Reviewer - Co-author of the book Trash Talk, a guide for anyone concerned about his or her impact on the environment Author of Towards Understanding, a collection of poetry.
http://www.su hinecable.com/~drumit
BY:VooFox.net
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